Canadian Medical Association

Ahead of the 2025 federal election, the Canadian Medical Association (CMA), in partnership with Banfield, launched the "Fighting for Care" campaign to elevate public awareness and drive advocacy around the protection of Canada's health care system. Strategically deployed across clinics and hospitals in key urban centres—Calgary, Edmonton, Montreal, Vancouver, and Toronto—the campaign sought to engage Canadians at critical points of care delivery.

The initiative targeted eligible voters, with a particular emphasis on healthcare workers. By situating the campaign within clinical settings, the CMA effectively connected the broader national conversation to the personal realities faced by both patients and providers, inspiring collective action to safeguard the future of health care in Canada.

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