Dr.Bill is on a mission to modernize medical billing so doctors have more time to focus on patient care. With the goal of bringing brand messaging directly to doctors across Ontario, the medical billing software company (which specializes in solutions for AHCIP, MSP and OHIP) reached out to us to create a campaign, in partnership with their AOR Initiative, that would reach doctors and medical students/residents during their hospital shifts.
Launched during four distinct phases from May to September 2023, we brought Dr. Bill messaging to hospitals in Toronto, Kingston, Nepean, Oshawa, Ottawa, and Scarborough with engaging digital screens, hospital elevator wrapping, hand sanitizer station posters, and boom arm branding in the parking lots of each location.
With the additional goal of reaching our HCP audience during their breaks and off-hours, we created a custom OOH network, running in tandem with our hospital program, that included coffee sleeve and pull-up banner advertising in geo-targeted cafes frequented by our HCP audience.